I have a well-defined vision for what I want to accomplish with this site. My goal is to move more people to cook with more real ingredients, more often. Simple idea, but complex in delivery. In generations past, the cooks learned slowly and deliberately, usually under the watchful eye of an experienced cook — Mom.
We’ve lost that natural learning environment over the past couple of generations, as more and more food arrived partially or fully prepared into the family home. Cost and health concerns have brought many people, often in middle age back to the kitchen. But real cooking can be tedious when you do not have basic skills, or a real-ingredients pantry and a kitchen set up for cooking from scratch. When the desire to cook better food hits, the first reaction is to hit the Web, or recipe books and find a recipe.
I do that myself. However, I find following a recipe is time-consuming.